The use of PPC/SEO competitive intelligence (CI) in digital marketing has been steadily increasing over the past decade, and today there is such a wealth of free and affordable tools around, that even the most professional and experienced marketer would have difficulty choosing the ‘right’ one. In this article, the our SEO Expert provide an overview of the services, features, and data coverage offered by the current leading providers in PPC/SEO competitive intelligence (CI). In fact, most of the services offer a free trial, so we’d encourage you to give whichever appeals most a go yourself! What is PPC/SEO competitive intelligence (CI ) ? It’s next-level SEO, and though it’s been around for quite a while, it’s now becoming a more refined, sophisticated, and streamlined tool. It’s a method of ethical, legitimate, competitor research which helps you achieve the very best for your business through your SEO. What can it do for me? SEO CI can help your business leap over compet
How to Make your Business Seen as a Big Brand Building a new brand can take a long time. And if you are going step by step with companies with a massive offline existence, your dinky brand signals will not be sufficient. Digital Activity is also need for it. Measure #1: Obtain a Branded Social Media Presence Google utilizes social media to evaluate the size of your consumer base and general popularity. Nearly all of big brands have plenty of followers. Walgreens has more than 2 million Facebook likes (!) : In a bare minimum you must have a full-functional account setup at Twitter, Google +, Facebook, LinkedIn, and Pinterest. However, a lonely accounts with no followers isn’t going to have Google’s heartbeat racing. You want to do anything it takes to acquire tens of thousands of followers, fans and likes. That is what makes you seem like a brandnew . Followers is measure one: But engaging on such social media sites is another important brand signal.