If your company hasn't adapted to the mobile landscape, then it's time for the transition now. There were more penalties towards non-mobile friendly sites in the year 2016. If you already have a mobile friendly website and you are now considering about digital advertising, then here are few digital marketing strategies that will keep your boom business advertising in the ever changing digital space.
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Content + Advertising = Awareness & Trust
Integrate a paid advertising plan - Having a strategic paid advertising plan can help make more people become aware of your brand. Content marketing plays a major role in building trust towards paid advertising. Have quality content. It can enable higher search rank and strengthen your brand.
Engage new consumers with social and programmatic advertising - If you have quality and new content, you can make the consumers get engaged through social and programmatic advertising.
Use Video advertising - Video advertising is more appealing and engaging. You can make your consumers easily get inspired and aware about something a lot easier.
Create Quality, Highly Optimized Landing Pages - The content of the ad should be written for the audience and not for the search engines. The content should also be intriguing and mobile friendly.
Targeting + Relevance = Interested Consumers
Focus on Specific Audiences - The options for paid advertising when compared with pay per click advertising are limitless. It extends to social media, video ads and beyond. So you can target specific audiences.
Relevant and Quality ads - Mobile Phones have become a part of people's daily shopping routine. They use it to make a purchase. So providing ads that are relevant to what they want and where they want it attracts them. By using targeted ads you can deliver the right ad to the right person at the right time.
Niche Targeting - Targeting can be made very specific. Broad targeting gives you a lot of misinformed leads and brings more traffic. Whereas, Niche targeting gives you more relevant leads and less traffic. It has become the most effective strategy these days due to its effectiveness.
The Bottom Line
To adapt to the ever changing digital advertising field, you should include new best digital advertising strategies or update the existing ones. To ensure that your strategies are working in a right manner, make sure you are targeting the right audience with the right content. Have an internal SEO team or work with an SEO Expert to help you develop the right strategies.